Grand SlamAustralianOpen
Sport — Grand Slam
Australian Open
- Ticketing Specialist — event build & system setup
- Revenue modelling, pricing & distribution
- On-site ticketing support across the tournament
Event Strategy • Ticketing • Operations
We Make Big Events Work.
Event strategy, ticketing systems and operational delivery — built for scale, delivered live.
Trusted by teams behind
Australian Open • Beyond The Valley • Pitch • Lost Paradise • Snow Machine • S2O • Melbourne Fashion Festival + more
What I Do
Not Just Consulting.
Execution at Scale.
Over 10+ years working across Australia and international events, I specialise in building ticketing systems, operational frameworks and event strategies that actually work when the gates open.
From festivals to major sporting events — I step in where complexity lives.
Strategy
- Commercial strategy
- Event planning
- Audience growth
- Revenue optimisation
Ticketing
- Platform setup (Megatix, Ticketmaster)
- Pricing strategy
- On-sale builds
- Queue systems
Operations
- Gate + ingress planning
- Box office management
- On-ground delivery
- Live troubleshooting
The Edge
Built for Pressure.
Anyone can plan an event.
Not everyone can run one when 20,000 people show up at once.
I specialise in high-demand environments — where ticketing, entry, staffing and systems all need to work seamlessly under live conditions.
10+
Years
50+
Events
500K+
Tickets
AU / NZ
Coverage
Experience
Across Australia's
Leading Events.
Event
Australian Open
Event
Beyond The Valley
Event
Pitch Music & Arts
Event
Lost Paradise
Event
Snow Machine
Event
S2O Festival
Event
Melbourne Fashion Festival
Event
Anyma
Event
Souled Out
Event
Promiseland
Event
Eden Festival
Event
Hello Melbourne
+ 10+ years across ticketing, product, operations and client management within Ticketmaster, Ticketek and major event organisations.
Proof
Real Work. Real Results.
NYE FestivalBeyondThe Valley
Festival — NYE Major
Beyond The Valley
- Head of Client Services, Megatix
- Event build + Queue-it integration
- On-ground box office, lane & client support
Process
How I Work.
01
Understand
Event, audience, scale, risks.
02
Design
Ticketing setup, pricing, flow, operations.
03
Deliver
Build, launch, manage, execute onsite.
04
Optimise
Reporting, learnings, improvements.
Let's Build Something
That Actually Works.
Whether you're planning your first event or scaling something major — let's get it right.